Tete-a-tete with a Fashion Designer

Giselle, a designer, has her own fashion store in Malad, Mumbai. She is also a cosmologist from Christine Valmy School of Esthetics.

Q1- How did your career begin?

I did my course in fashion designing at Clare secretarial school, Bandra. Then I had the opportunity of working at photographer Ashok Salian’s office. It was a good experience for me to understand about the work culture of fashion industry. I got to see the glamour as well as the hard work the models put in their work. I also had an interaction with people in advertising. Later, I studied cosmetology which helped my career too.

Q2- When and with what motive did you launch your fashion store?

I opened my store, ‘Beverly Hills’ on 16 September 2009. People have a notion that designer wear will be out of their budget. With the idea to cater customers with affordable designer wear, I launched this store. We are doing well since then.

Q3- What makes ur dresses stand apart from the usual?

The materials are imported from China, Dubai and Singapore. The fabric quality is taken care of. We not only have western outfits but also indo-western outfits. We take care of overweight women as well unlike other designer stores. We provide them the best possible fitting of the gown.

Q4- Currently, who include your clientele

I can’t take names but customer types vary greatly there are a few celebrities like a film producer’s wife, TV actors and Indipop singer, Jimmy Gill are regular at the store. Then this happens that there are a few who pick up an outfit once and crib about a certain money they shelled out on it.

(Giselle at her store with her Exclusive designs)

Q5- What is the price range of your products?

The designer tops start from Rs. 1200. Designer dresses start from Rs. 1500. The Designer Kurtis are big hit at my store. Soon we will be launching our very own jewellery for youth ranging from Rs. 99 to Rs 199. The pieces will be exclusive here.